Stand by your Dram
When I was five years high, and my eyes
were level with table tops, I could stand unnoticed at weddings
and other 'dos' watching adults play. I didn't think they were
very good at it. They did not kick a ball around or pretend to be
cowboys and Indians. They stood chatting, laughing and sipping
drinks. There were things, however, a child could learn from
observing that last activity. For adults are always passing
messages on to their children even when they consider they have,
for the moment, knocked off from all parental duties. At those traditional gatherings, when the drinks tray was
offered round, it was expected of men that they should reach for
a glass of whisky. It was never, however, expected of women that
they should do so too. Oh no. If a woman did that, there was from
the presenter of the tray, and the gathered guests observing the
choice, a certain unspoken disapproval. The sort of disapproval -
a tightening of the lips, a stiffening of the shoulders, a
raising of the eyebrows - that children are totally in tune to.
The sort of disapproval, in fact, children spend a great deal of
their time with adults watching for. Children are very keen on
approval. It entered my psyche and probably the psyches of a lot of
females who would have grown up to enjoy their national drink,
that whisky was not the sort of thing women drank. A
whisky-drinking woman was not one of the ladies. And it was plain
to see she was not one of the chaps either. It is, perhaps, from those tiny observations that many
Scottish women do not share the passion Scottish men have for a
glass or three of malt, and have instead pledged their palates to
drinks from other countries; tequila, vodka, Bacardi and gin.
Indeed, the manufacturers of these drinks have for years keenly
pursued women by advertising in up-market women's magazines,
whilst it is only recently that the whisky industry has started
to target them as potential customers. Strange that, when you
consider how many discerning women there are out there who shop
with confidence for food, wine, cars and mortgages. When women drink whisky, they do it for the same obvious
reason men do - they like it. So it's interesting to explore the
mental distillations that go in to women's decision not to drink
it. Certainly, the Society has women members all of whom are
enthusiastic and articulate on the subject of whisky. But the
ones I spoke to agree that there is a bias against women drinking
the malt. Interestingly, for many it was at a wedding that they
had a seminal experience of malt. Beverley Brady distinctly
remembers going to weddings and being urged by her mother to give
moral support against the tide of small tuts and disapproving
body movements by joining her taking whisky to toast the bride
and groom. The bias, though, extends to all drinking outlets. Helen
Sanderson said that men in bars regard it as unusual that she
should ask for a specific malt. "In fact whenever I'm in a
bar, and order a malt it is assumed by the barman that I've been
sent by a partner or husband." Whilst Helen Young agrees with this, she thinks attitudes to
drinking have changed. It is only in the past decade or so that
women have felt comfortable going into pubs alone. They were, and
to some extent still are, men's territory. And so was a deal of
what was consumed within them. Helen Young recalls - not without a drop of rancour - that one
firm she worked for gave out a bonus bottle of whisky every
Christmas to its male employees. She, the only woman, got a
bottle of sweet sherry. An insulting error of judgement she was
swift to sort out. No matter how women with a taste for the malt are regarded in
this country, in America and France, they are regarded as chic.
Of course, whisky is worth more than the superficial gloss of
being a trendy drink. But it would be foolish to ignore the
social boost a knowledge of the malt can bring. After applying
successfully for a job, Beverley Brady was asked why she hadn't
mentioned her Society membership, and knowledge of malts, in her
CV. It simply hadn't occurred to her how much kudos it might add
to her image. We have become extremely image conscious. Knowing
judgements are being made, we choose with care how we look, what
we drive and what we drink. Could it be that the subliminal
signals a woman might give out when drinking whisky do not match
those she has of herself as decision maker, mover, shaker, even
mother? And indeed, the fundamental image she has of herself as a
woman. A man, however with a glass of malt in front of him suffers no
self doubts at all. Whisky is one the boy's toys. Obviously it's
time for women to change all that. At weddings and other dos they
should, as a bid for freedom, you understand, always reach for
the whisky. They should drink with unabashed enjoyment. There
might just be an observer, five years high, eyes level with table
tops, with a psyche open to important messages about what she'll
drink when she grows up. Isla Dewar Unless otherwise noted, all information in this site © The Scotch Malt Whisky Society, Edinburgh, Scotland, 1997.